Astral Mix introduces THE WORKS, an unprecedented exclusive media offer that allows advertisers to simultaneously occupy advertising space on all Astral platforms in Quebec – television, radio, out-of-home and web – and at peak hours.
Montreal, November 10th 2010 – It is with a lot of pride that Astral Mix partnered with General Motors and Cossette to conceive of a campaign for the pre-launch of the new 2011 Chevrolet Cruze featuring Les Grandes Gueules and Richard Turcotte of radio NRJ. This media mix operation created especially for Chevrolet was deployed on various Astral properties; TV, Radio, Online and Out-of-Home.
Astral Mix is proud to partner with Wonderbra in support of its inaugural Bras for the Cause initiative benefiting the Canadian Breast Cancer Foundation. Bras for the Cause kicks off on Friday October 1st, coinciding with the start of Breast Cancer Awareness Month. boom 97-3 listeners will be asked to donate gently used bras at drop off locations in Bay retail stores across the Greater Toronto Area, with Wonderbra donating $1 for every bra collected.
A new study by Clear Channel Outdoor with MarketShare Partners explores the use and effectiveness of OOH advertising, evaluates the financial contribution of OOH as part of a balanced marketing mix and discusses how marketers can make more informed decisions regarding their marketing budget allocation.
