Montreal, November 10^th 2010 – It is with a lot of pride that Astral Mix partnered with General Motors and Cossette to conceive of a campaign for the pre-launch of the new 2011 Chevrolet Cruze featuring Les Grandes Gueules and Richard Turcotte of radio NRJ. This media mix operation created especially for Chevrolet was deployed on various Astral properties; TV, Radio, Online and Out-of-Home.