Astral Mix worked for Hyundai on the launch of the new Accent HB. Astral Mix was asked to create a striking campaign to attract adults ages 18 to 34.

Using a synergistic mix of television, radio, outdoor and Internet advertising, and promotional events, Astral Mix even developed two other media platforms to draw the public’s full attention. The promotion “Où se cache l'Accent de Hyundai?” was the driving force of the campaign. With the support of the media platforms, the contest effectively captured the interest of the target audience and positioned the brand as being close to young adults.