Mazda 3
Astral Mix has worked jointly with the agency Doner to develop a very innovative platform for the launch of the new Mazda 3 in spring 2009.
This campaign is the perfect example of a complete synergy where all media, TV, radio, outdoor, social media, web and field activities, work together to promote interaction with the consumer. This interactive campaign, commonly called ARG (Alternate Reality Game), both subtle and participatory, goes beyond your common product placement. It is a new way to communicate brand values to consumers.
Click here for more information
 |
Astral Mix is proud to have contributed to the success of the Mazda 3 campaign which won Gold at the Media Innovation Awards (MIA) on November 12th in Toronto. |