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It’s a fact - media planning is a fine and complicated science. Wouldn’t it be nice to have an easy solution to all your challenges? This is now possible thanks to Astral Mix, where a single call gives you access to everything you could possibly need.

Astral Mix is an integrated sales service that provides solutions for all of your marketing needs. Its unique system offers turn key creative campaigns by utilizing a synergetic method across all of Astral’s platforms.

Projects

Mazda 3

Astral Mix has worked jointly with the agency Doner to develop a very innovative platform for the launch of the new Mazda 3 in spring 2009. This campaign is the perfect example of a complete synergy where all media, TV, radio, outdoor, social media, web and field activities, work together to promote interaction with the consumer. This interactive campaign, commonly called ARG (Alternate Reality Game), both subtle and participatory, goes beyond your common product placement. It is a new way to communicate brand values to consumers.

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Astral Mix is proud to have contributed to the success of the Mazda 3 campaign which won Gold at the Media Innovation Awards (MIA) on November 12th in Toronto.

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