Lise Watier - Désirable
Astral Mix was chosen by the Carat agency to create a promotional campaign for its Lise Watier account supporting the launch of Désirable perfume in spring 2008.
Using a synergetic mix of Canada-wide radio (Montreal, Quebec City, Toronto, Calgary and Vancouver), outdoor advertising and Internet, Astral Mix designed a promotional campaign integrated with the stations’ programming introducing the perfume to the target audience. On-air stunts, contests, giveaways, samples and consumer-focused activities conducted by the Lise Watier squad allowed thousands of consumers to discover and experience the floral side of the new Désirable perfume.