KIA
Astral Mix conceived an important launch campaign for the all-new 2010 Kia Soul. A promotional campaign in Québec, called the « Cirque Kia Soul », was a lively and urban one that prompted interaction between young people and the car through its “Je me vois dans la Soul” contest. The promotion leveraged the strengths of television, radio and street level engagement, all this supported by an out of home campaign in Montreal and Quebec City.