Mitsubishi Motors – Lancer 2008
Astral Mix developed a special campaign for the launch of the 2008 Mitsubishi Lancer, designed to reach a very broad target, in addition to the core 18-34 demographic.
Using a synergistic mix of seven television stations, Astral Mix created a campaign capitalizing on the unique relationship between the public and their specialty channels to maximize Mitsubishi Lancer brand awareness. The strength of the campaign lay in the fact that the content of each TV spot was specifically tailored to one of the specialty channels, thereby capturing the attention of their respective publics and strongly promoting the various features of the Lancer.