Ford – Ford Escape
Astral Mix was hired by Ford to design a campaign highlighting the tangible benefits of the 2008 Escape for women ages 25 to 49, with a view to creating an emotional connection with them.
Using a synergistic mix of television and Internet, Astral Mix created an innovative campaign with careful media placement that hit home with the target audience. With Branded Entertainment-type spots featuring spokesperson Saskia Thuot, host of “Décore ta vie,” the message gained impact and credibility. The major strength of the campaign lay in the fact that, in addition to disseminating a great deal of information, the spots were aired exclusively in feminine environments, giving the campaign its full desired impact.