Chantal Chamandy - Beladi, A Night at the Pyramids
Astral Mix was hired by Nine Muse and Chantal Chamandy to create a campaign promoting the launch of her new DVD, Beladi, A Night at the Pyramids.
A combination of radio, television and Internet was used to raise audiences’ and users’ awareness of the artist through strong programming integration. Two special broadcasts of the show on MusiMax, along with autopromotions, a Mothers Day sponsorship, on-air interviews on RockDétente and Énergie, and the artist’s Web page featured on www.rockdetente.com and www.palmares.ca, increased people’s awareness of Chantal Chamandy and created a platform for her to tell people about her one-of-a-kind show in Egypt. The contest also put the DVD in the hands of listeners and gave them the opportunity to see the Chantal Chamanday show in the city of their choice.