Loto-Québec - Gagnant à vie
For a special edition of the Gagnant à vie lottery, Astral Mix collaborated with Loto-Québec to hold live on-air draws on the Énergie network. This was the first draw ever broadcast live exclusively on Énergie.
The campaign focused on the radio program Le Retour de Dominic et Martin, and was supported both on Internet and our television stations. A North American first, the promotion enjoyed extensive media reach.