Banque Laurentienne
In order to generate buzz around mortgage season and its 5% cashback mortage, Banque Laurentienne, in collaboration with Astral Mix, developed a campaign that was executed mainly on the radio. The strategy was to monopolize the airwaves for a certain period, one day per week on radio énergie in Montreal as well as on Virgin radio. The chosen day was Sundays, from 2 p.m.-4p.m. – the traditional and times for open houses.