Bio-K +
Astral Mix worked with Bio-K+ to increase awareness of its brand and its line of Bio-K+ products, and to highlight the benefits of probiotics.
Despite constraints related to Health Canada regulations, Astral Mix created a campaign involving a synergistic mix of television and Internet. The strength of the campaign lay in finding ways of conveying the effects of probiotics using advertisements focusing on family, health and nutrition, broadcast on targeted programs.