Le Lait (Milk)
Astral Mix worked on the Lait, “À deux c'est mieux” campaign with the Touché agency, providing strategic and media support to ensure successful consumer participation in creating the picture mosaic.
Using a synergetic mix of radio, outdoor advertising, Internet and consumer-focused activities, Astral Mix started a craze designed to collect as many photographs as possible from participants throughout Quebec. The strong point of the campaign was the picture mosaic featured on outdoor advertising and Internet. Participants who found their pictures in the mosaic on the Web site were eligible to win numerous prizes.