Poppers – Poppers
Astral Mix was hired by Poppers to create a summer campaign aimed at increasing product awareness in adults ages 18 to 34, with emphasis on the 18-to-24 age group.
Using a synergistic mix of television, radio and Internet advertising and promotional events, Astral Mix created a hot campaign reaching target audiences on their own turf. The major strength of the campaign lay in the highly popular live broadcasts, which became events in themselves, making Poppers a hot summer hit.