McDonald’s – Egg McMuffin
WINNER OF THE PRIX MEDIA FOR BEST MEDIA MIX < 1M$! |
Astral Mix designed a media project to support the commercial campaign aimed at positioning the Egg McMuffin as the “One and Only” for (manque la donnée de la cible).
Using a synergistic mix of television, radio, Internet and sponsorship, Astral Mix created a campaign positioning the Egg McMuffin as a breakfast requirement. By creating a contest aired on five different channels, sponsoring the show “Deux minutes du peuple,” broadcast at the appropriate time for enjoying an Egg McMuffin, and associating itself with the sale of the Pierre Pagé DVD “Tel quel,” the campaign created an emotional connection between the target audience and the brand, lending strength to the message.