Lean Cuisine - The Perfect Fit
While English Canada was broadcasting the Lean Cuisine contest, “The Dream Jean Challenge,” Astral Mix was asked to produce the Quebec version, “Le fit parfait.”
Using a synergetic mix of sponsorship, television, radio and Internet, Astral Mix created an integrated campaign aimed at raising awareness of Lean Cuisine and, more specifically, at encouraging as many people as possible to register in the contest. The strong point of the campaign was spokesperson Isabelle Racicot, already a well-known and loved on our radio and television networks. Her celebrity allowed us to reach an even greater number of women in a more meaningful, impactful way.