Proxim – Proxim
Astral Mix created a campaign for Proxim to develop a relationship of proximity with the target audience, women ages 35 and over. The goal was to establish awareness of the banner and to position it as THE reference for health tips.
Using a synergistic mix of television and Internet, Astral Mix developed a campaign focused on wellness to reinforce the health-specialist image Proxim was seeking to project. The strength of the campaign lay in the program integrations on Canal Vie and in the creation of a health tip rendez-vous on RockDétente, crystallizing the role of the Proxim pharmacist as a partner in your good health, while increasing brand credibility.