Acti Menu - Défi 5/30 and J'arrête, J'y gagne
Astral Mix worked with Acti- Menu in developing an approach to promote two separate challenges: the Défi J’arrête, J'y Gagne, to quit smoking; and the Défi Santé 5-30, to encourage people to eat better and exercise more.
We collaborated on a TV and radio campaign on our stations, supported on the Internet, to get people to register on the sites of both challenges. Interviews with spokespersons Francis Reddy and Jici Lauzon, broadcast on our airwaves, attracted even greater participation. The Équipe au Boulot RockDétente was also involved in Défi 5/30, encouraging people in the companies they visited to register.