Emploi Québec – Défi Toutpourréussir
Astral Mix, in cooperation with the agency BCP, conducted a job promotion campaign with young people ages 12 to 17, for the Government of Québec, aimed at bringing these young people to participate in the contest “Défi Toutpourréussir.”
Using a synergistic mix of television, radio, the Web and sponsorship, Astral Mix created an integrated campaign made highly effective through cohesive media and Web innovation. The greatest strength of the new media platform used on the VRAK.TV and Musique Plus Web sites relied on the fact that visitors were solicited and “accompanied” by stars they liked as they surfed from site to site, thereby humanizing and lending strength to the campaign.